DIGITAL ACTIVATION / EVENT
Lavazza engaged us as part of the global presentation of the new Qualità Oro visual identity and Lavazza Calendar, in Venice,
on October 3rd, 2019.
For this special occasion, a typical Venetian vaporetto (the boats used as public transport in the city) was completely customised with a coffee bar inside, on service for an exclusive tour on the Grand Canal.
During this experience, CEO and Communications Manager of Lavazza showed the photos on the new calendar by David LaChapelle, as well as the communications goals for year 2020.
The Vaporetto stopped at Peggy Guggenheim Museum's private pier, where guests started a private tour of a collection called "L'Ultima Dogaressa" ("The last wife of the Doge").
The soiree ended at the prestigious Aman Hotel, one of the few 7-star hotels in the world, where the famous Chef Carlo Cracco was hosted to present his menu, inspired by calendar's photos.
FLORA DALLE VACCHE