TALENTS

FEBRUARY 2020

description

BOUTIQUE

The Forpen experience took place in Madonna di Campiglio, one of the five best ski place in Italy.

Our main goal was to produce advertising content to be spread to millions of users in order to increase the brand awareness.


The experience was divided into three different days and each of them had a topic based both on the activities we selected, and on the garments chosen by Forpen.

The following were the topics:


Day 1, Friday, February 7th: FAIRYTALE
Day 2, Saturday, February 8th: ADVENTURE
Day 3, Sunday, February 9th: GLAMOUR

Horse riding on the snow, an adventure with sled dogs, skiing, snowshoeing, SPA in the woods, gourmet lunches and dinners were the activities we organized to raise the brand awareness based on its philosophy: "A girl and a boy always up to date”.

Through the selection of the top influencers attending the event we reached more than 9 million users.

The brand goal was to increase sales and awareness among the public, raising Instagram views by producing high-quality content to improve the brand image as well as the customer loyalty, while minimizing the costs.

ANDREA DAL CORSO

SONIA LORENZINI

ANNA PENELLO

NICOLO' FEDERICO FERRARI

FEDERICO PICCINATO

FORPEN Experience

ANSELMO PRESTINI

/ MADONNA DI CAMPIGLIO